Our Story

Growing up spending summers in coastal towns of the Northeast, love for the beach was engraved in my soul. From a toddler to an adult, sand was between my toes and I spent countless hours in a swimsuit each summer season. 

It was during the years raising three sons that my body started to change, which set me on a search for swimwear that was flattering and fashionable, with quality construction that would last for seasons. This is when the struggle began. Why was it so hard to find? 

With a degree in Fashion Design from the Fashion Institute of Technology in New York and many years experience working as a dress designer, I decided it was time to bring this skill set to the swimwear market to re-design swimwear as we know it.

Blue Hydrangea Swimwear was born to create  beautiful, Age-defying swimwear with dress maker details, that would make every woman feel great in a swimsuit again!

Our swimsuits are constructed with the very best technically advanced fabrics, sourced from around the world. Softly structured details, smooth, and flatter without creating the awful "muffin top". No underwire to pinch, instead we cleverly construct our suits to be supportive while being so comfortable. All our swim pieces are designed and manufactured in the USA! 

Isn’t it about time that we all felt and looked great in a swimsuit again?


Alicia J Flath, Designer & Founder